The Show

The annual 'middle east education, training, equipment & solutions' (meetes) provides a one-stop showcase for those looking for further education and training both at home and abroad. The exhibition offers not only the widest variety of domestic exhibitors but also the Kingdom's greatest single concentration of international providers of further education, training, educational equipment and services.

The Kingdom's only dedicated exhibition for education and training, held annually in Jeddah, the commercial and leisure centre of Saudi Arabia, has the specific aim of promoting the educational and training markets. Since its inception meetes has become an integral date in the diaries of all Saudi students, those involved in education and more increasingly the areas of training, recruitment, careers and employment.

meetes is truly unrivalled in the Kingdom; indeed, such is the reputation of excellence that plans are to broaden the visitor base by developing the show into one of nationwide importance covering areas and sectors not yet catered for in Saudi Arabia.

Whether a student, parent, teacher, educationalist, or simply looking for a change of career direction, then meetes is a must visit for any diary.

For companies wishing to enter the market or strengthen their presence meetes provides an ideal, and proven, marketing platform for providers of services or equipment to this growing area of the Saudi economy, including: general education, higher education, e-learning, distance learning, training, careers and recruitment.
 

The Market

Education and training continue to be high priority in the Saudi government’s strategy and budget, with a massive US$28 billion allocated to education and manpower development in 2008. 

The booming Saudi economy, fuelled by record oil revenues and demands from its rapidly growing population, requires an educated and trained workforce.  This has led to a continual programme of construction and refurbishment of educational establishments and created a vast market for all types of educational aids and apparatus, and is particularly evident in all areas of information technology and state of the art equipment.

Higher education in the Kingdom is going through major changes with the opening of new universities (bringing the total to 20), however demand by Saudi students seeking higher studies outside of the Kingdom (currently about 40,000) will remain high.

With the Region’s highest PC penetration, the Kingdom's e-learning industry is expected to reach $125 million in 2008 and is forecast to grow at an impressive annual rate of 33 percent over the next five years.