The Show

Since the early eighties this major international event has continually provided an unrivalled forum in the Kingdom for companies to showcase new products and services, as well as discussing the latest developments with leading healthcare professionals.

This unique combination of Healthcare and Hospital, together with the introduction of Wellbeing, is of benefit to both exhibitors and visitors creating an all encompassing marketplace whilst at the same time maintaining their individual identities and sector focus. As the key healthcare event in the Kingdom it offers three distinct show profiles:

Saudi Healthcare – Health and medical products, equipment and services, including; insurance, dental, pharmaceuticals (including OTC), rehabilitation, scientific equipment and labware.

Saudi Hospital – Non-medical services, supplies and equipment, including; catering, IT, furnishings, climate control, fire and safety, laundries, hospital management and infrastructure.

Saudi Wellbeing – Supplies equipment and services, including; complimentary and alternative medicines, gyms, spas, health supplements and vitamins, dietary foods and  personal diagnostic equipment.

Saudi Healthcare, Hospital and Wellbeing is the Region’s international forum and the Kingdom’s national showcase, providing both Saudi and international companies with a world class platform  from which to promote health products and services to a broad spectrum of visitors from across the Kingdom and surrounding Gulf States. 

The Market

With a healthcare market of three broad sectors; the Ministry of Health (MOH), non-MOH (military, National Guard, security forces, university hospitals etc) and private, Saudi Arabia is expected to annually spend in excess of US$ 20 billion on the health and medical sector by 2016.

Increased requirements for better medical products and services as well as the rapid rise in population (expected to grow by more than 20 percent to over 30 million in 2016) is fuelling demand and providing unprecedented growth across the entire spectrum of the industry.

Whilst MOH is the largest buyer, representing around 60 percent of the market, the private sector has assumed a growing role and increased its participation in the provision of healthcare services (currently accounting for 25% of healthcare spending).

Saudi Arabia’s burgeoning population is increasingly looking at other areas of health and opting for changes in lifestyle in order that they may enjoy both good health and wellness.  The wellbeing industry has witnessed tremendous growth in recent years and is expected to double in value in the next two years.

Vitamins and dietary supplements are expected to see the most dynamic growth amongst Over The Counter (OTC) sales (expected to exceed US$530 million by 2009), increasing by nearly 40% in current value terms.  The fitness market for gyms, spas and home equipment, as well as the general wellbeing sector, is also expected to benefit tremendously from the Government’s initiative.