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The
Show
Saudi
Building & Interiors Exhibition (sbie) is a perfect
marketing platform from which to access the vibrant and lucrative Saudi market
and take advantage of the ongoing boom in the construction and interiors
sectors.
Established
as Saudi Arabia’s key event, the annual exhibition is highly supported with
participation from international companies, leading Saudi manufacturers, agents
and distributors, and a wide spectrum of high profile professional visitors from
across the Kingdom and neighbouring Gulf States.
Providing
a comprehensive showcase for manufacturers and suppliers, whether new to the
market, launching new products or simply wishing to increase brand awareness,
the successful dual combination of building and interiors makes sbie an integral
part of any marketing strategy for Saudi Arabia.
‘an
unrivalled exhibition in an unparalleled market’
The
Market
Saudi
Arabia is the largest market in the Middle East for both construction and
interiors. Buoyed by recent high demand, the Saudi construction industry has
been contributing in excess of 5% to the country's GDP with billions of US
dollars being poured into construction and infrastructure projects across the
Kingdom.
Landmark
projects, increased state expenditure, prosperous businesses and affluent
consumers provide huge opportunities. The Kingdom is providing opportunities for
business not seen elsewhere in the Middle East in all areas of the building and
interiors industry, particularly in the creation of six Economic Cities that are
expected to be completed by 2020 at a cost of over 110 billion dollars.
The
private sector is also increasingly involved in all areas of tourism, housing,
hotels, leisure and shopping facilities. Nowhere in the Kingdom is this more
evident than in Jeddah, the country’s commercial and leisure capital.
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